What is a Brand ? What kind of benefits could a Brand include ?How Could we developp our product, service into a Brand ?
Experts see Branding as a set of attributes that a product or service carries in a specific manner to acquire the attention of consumers. Moreover and nowadays, consumers are more enlightened and cynical and more demanding and no longer pay much attention to traditional marketing efforts, especially those that repeat the same message everytime.
Branding focuses on the consumers. How they feel, perceive and think of a product, including a more global view. The product and its makers are seen as a whole package.
Marketing, which its inner strategical and tactical expertise, is a technical activity aimed to design a plan to make a product and its Brand grow. Marketing Actions ordinary must archieve more tangible results, sales and profitability objectives. Marketing Actions ( planning, pricing, setting up a distribution and promotion network ) would have an impact on the Brand and a good Branding Action will mean Archievement on Marketing Goals.
The art of making something more interesting that it is really is.
Exposure of a product, repetition of a message
To show the Availability of the product focused to enhance consumers.
Makes a diferentiation itself. Personality.
Gives a trusted Name. It carries a promise.
Distinguishable. It takes a differentiated value.
In my view , one of the Highlihts of every business strategy should focus on adding value (intangible) to tangible Products. Branding creates a differentiation for the product that means a motivation for consumers to experience and thereby help to achieve marketing objectives, in the global arena where everything has just been made. ( email@example.com)